Brad Bird on Innovation

Here’s a wonderful interview with Brad Bird, the director of The Iron Giant, The Incredibles and Ratatouille who was hired by Steve Jobs to ’shake things up’ within Pixar, to keep things fresh. The whole thing is full of “Chicken Soup for the Soul” anecdotes for creativity. Here’s one of my favourites:

The first step in achieving the impossible is believing that the impossible can be achieved. … You don’t play it safe—you do something that scares you, that’s at the edge of your capabilities, where you might fail. That’s what gets you up in the morning.


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